If you talk to 20 scientists – and this is the experiment I’ve done by the way – and say to them, ‘what do you think science does?’, they pretty much all agree. You’ll get 20 versions of a very similar answer. It’s to do with understanding something about the world. If you talk to 20 artists and you say to them, ‘what do you think art does?’ you will probably get about fifteen different answers. And there’ll be a couple of repeats.

So here we all are engaged in the creative industries, but at the centre of this is a subject that none of us really have a very clear idea about. What are we doing when we make art, and what are we doing when we consume it? So I’m going to start with a definition of culture.